- Are you solving a problem? (Value Proposition)
- What proof is there that this is a real problem?
- What proof is there that this is the right solution?
- Is your idea unique?
- What is your defensibility? (i.e. Why doesn’t an existing company do this? Why can you do it better and/or faster?)
- How will you make this a successful business?
- Did your team get out and talk to customers?
- Did you identify a need for your product?
- Have you identified a specific target market?
- How big is your market?
- How will you get your first 100 customers?
Execution & Design
- What is your minimum viable product (MVP)?
- Design matters! Is your product easy to use?
- How often does your product show up in your users’ day or week?
Team & Presentation
- Does your presentation have all the necessary information?
- Is your team’s presentation engaging and interesting?